Week 1
Goodness
A communal craving for honest simplicity and wholesome satisfaction drives Goodness. Despite being jaded, worn out, and burnt out, we hold onto optimism and creature comforts to keep our imaginations burning. No longer caring about what’s a guilty pleasure and what’s simply pleasure, our anxious minds just want to settle on what’s good.
Big ideas include:
- - The touch epidemic
- Wholesome content
- Outdated newness
- Lessadence
- The magic of the mundane
What we will address:
- - The cultural context and drivers behind Goodness
- How Goodness will continue to evolve and manifest
- The impact Goodness will have on color, materials,
patterns & graphics, and overall design aesthetics
- How Goodness will translate into product for each market
Video break down:
- - Cultural Sentiment Videos: 15 minutes
- Design Aesthetic Videos: 40 minutes
- Market Alignment Videos: 10-20 minutes per market
Guest Speakers
Words of wisdom from
Cultural alignment interview with
Laura Plumb
VedaWise, Founder and Director
Andrew Kung
Body awareness practice with
Barbara Droubay
Life Artists, Founding Director
