Week 3

Edge

We live in a world obsessed with comfort. Technologies, products, and services all promise us frictionless ease and cozy security blankets. Yet, true growth is gained in moments where our limits are realized. Thus, a movement towards embracing fear arises as we begin to view discomfort as a necessary caveat to self discovery.

Big ideas include:

- Brain pharmacy
- Eco-anxiety
- Brutalist comfort
- Adaptive essentialism
- Flow states

What we will address:

- The cultural context and drivers behind Edge
- How Edge will continue to evolve and manifest
- The impact Edge will have on color, materials,
patterns & graphics, and overall design aesthetics
- How Edge will translate into product for each market

Video break down:

- Cultural Sentiment Videos: 15 minutes
- Design Aesthetic Videos: 40 minutes
- Market Alignment Videos: 10-20 minutes per market

Guest Speakers