Week 3
Edge
We live in a world obsessed with comfort. Technologies, products, and services all promise us frictionless ease and cozy security blankets. Yet, true growth is gained in moments where our limits are realized. Thus, a movement towards embracing fear arises as we begin to view discomfort as a necessary caveat to self discovery.
Big ideas include:
- - Brain pharmacy
- Eco-anxiety
- Brutalist comfort
- Adaptive essentialism
- Flow states
What we will address:
- - The cultural context and drivers behind Edge
- How Edge will continue to evolve and manifest
- The impact Edge will have on color, materials,
patterns & graphics, and overall design aesthetics
- How Edge will translate into product for each market
Video break down:
- - Cultural Sentiment Videos: 15 minutes
- Design Aesthetic Videos: 40 minutes
- Market Alignment Videos: 10-20 minutes per market
Guest Speakers
Words of wisdom from
Cultural alignment interviews with

Fernando Ausin

David Pearce
Transhumanist Theorist + Author of The Hedonistic Imperative
Breathwork practice with

Ashley Ludman

Hugh Herr
Director of Biomechatronics, MIT Media Lab